Courses

Our Brand Logo a Stone Cairn completes out name Imprint. These are more than just piles of rocks. They have a rich history and continue to serve various purposes, from marking trails to commemorating the past.

Imprint: Digital Impact

Our curriculum is designed to equip individuals with the practical skills needed to thrive in today’s digital landscape. From foundational concepts like SEO and social media marketing to advanced techniques in data analytics, our courses provide hands-on experience and real-world insights.

Imprint empowers learners to confidently navigate the complexities of digital marketing, enabling them to build successful careers or elevate their existing businesses.

Digital Marketing Fundamentals

Price on Request

Duration – 24 sessions over 2 months

  • Introduction to Digital Marketing: Overview, History, and Trends
  • The Digital Marketing Ecosystem: Channels, Platforms, and Strategies
  • Understanding Your Target Audience: Buyer Personas and Market Research
  • Setting Digital Marketing Goals and Objectives (SMART Goals)
  • Ethical Considerations in Digital Marketing

Search Engine Optimization (SEO)

Price on Request

Duration – 24 sessions over 2 months

  • SEO Basics: How Search Engines Work
  • Keyword Research: Tools and Techniques
  • On-Page Optimization: Content, Structure, and Technical SEO
  • Off-Page Optimization: Link Building and Authority
  • Local SEO: Optimizing for Local Search
  • SEO Analytics and Reporting

Social Media Marketing

Price on Request

Duration – 12 sessions over 1 month

  • Social Media Strategy: Platform Selection and Content Planning
  • Content Creation and Curation for Social Media
  • Social Media Analytics and Engagement Metrics
  • Social Media Trends and Best Practices (Platform Specific, ex: Instagram, Facebook, LinkedIn)

Content Marketing

Price on Request

Duration – 12 sessions over 1 month

  • Content Strategy: Planning and Creation
  • Blogging and Content Writing for SEO
  • Content Performance Measurement
  • Email Marketing: Building Lists and Creating Campaigns

Paid Advertising (PPC)

Price on Request

Duration – 24 sessions over 2 months

  • Google Ads: Search, Display, and Video Campaigns
  • Social Media Advertising: Facebook Ads, Instagram Ads, etc.
  • Campaign Planning and Budgeting
  • Keyword Targeting and Ad Copy Optimization
  • Landing Page Optimization
  • PPC Analytics and ROI Measurement

Digital Analytics and Reporting

Price on Request

Duration – 24 sessions over 2 months

  • Google Analytics: Setup and Configuration
  • Website Traffic Analysis and User Behavior
  • Conversion Tracking and Goal Setting
  • A/B Testing and Optimization
  • Data Visualization and Reporting
  • Key Performance Indicators (KPIs) for Digital Marketing

Email Marketing

Price on Request

Duration – 12 sessions over 1 month

  • Email Marketing Strategy
  • Building an email list.
  • Email marketing automation.
  • Creating effective email campaigns.
  • Email marketing analytics.

E-commerce Digital Marketing

Price on Request

Duration – 36 sessions over 3 months

  • E-commerce SEO
  • Product Page Optimization
  • E-commerce Social Media Marketing
  • E-commerce Paid Advertising
  • Conversion Rate Optimization (CRO) for E-commerce

Project and Portfolio Building

Price on Request

Duration – 72 sessions over 6 months

  • Practical Application of Learned Skills
  • Developing a Digital Marketing Portfolio
  • Case Studies and Real-World Examples

Register Now & Start Your Digital Marketing Journey

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